How the Story of Beryl Stafford Can Help Your Business.
Do not be discouraged when there are many naysayers around you because it might mean good things for you. You might need this to realize when your dreams are bigger than those of the people around you. When you overcome all the challenges to do what you were told you can’t, it will be a totally different story and those who told you it will never amount to anything will have nowhere to hide their faces at. You would expect a new brand of vegan cereal bars to be welcomed with open arms in the world but it is rarely the case. This kind of behavior might have something to do with people not differentiating vegans and vegetarians. A baked oat bar is what Beryl Stafford has been selling over the years but she had to work very hard to gain her success. When starting, she started at the bottom only selling to the local people. When you are tasting something new in your local cafe it might end up being the next big thing in the nation. Local cafes are the starting point for many bakers because they can talk to the owners easily and do deliveries in their pursuit for financial freedom or just because of the passion they have for the job.Beryl Stafford went all through this. Just from a divorce, her lawyer advised her to get a job which was outright out of line. Instead of listening to the negativity, she decided to become a small business owner and went on to start her baking which was initially something that took a couple of hours every week.
When she started, she had to have someone tell her more about the business which is why she choose a local food accelerator and did the baking part-time for a number of years while her clients were the local cafe and she wasn’t even thinking of breaking into the regional market. When a purchasing agent from Whole Foods tasted Beryl’s bars, he was impressed and that is how she ended up getting a contract to have her bars sold at twenty different stores and she had to do this on a full-time basis.However, this did not happen by chance but she had to work on making it happen. She had to go all the way to Southern California to deliver the goods to a Whole Foods rep. Eventually, she found a distributor which gave way to the larger operation.
When you have a business you have to be willing to work from your way up which at times might mean you have to let your ambition be your slave driver. Even people who are working for you might not be that supportive and at times all the work might fall on you if you want to get it done right and on time. To learn more on how to grow your business through challenges click here.